Melek Zertal

In Melek Zertal's images, nonchalance is combat and indifference is militancy. His heroines have the aura of those who win easily, not because they put up a front, but because they don't give a damn. They win because they get up, get out and buy clothes, chill at the beach, drink mojitos and eat gourmet food. Looking at the work of this Franco-Algerian designer, who studied at the HEAR in Strasbourg, you become convinced that standards only matter if you respect them. All you have to do is ignore them. The author of Sleepless and Babyfesse calls for this revolution in silk, with her free strokes and depraved softness of color, her gratuitous beauty and little touches of virtuosity. And we're happy to oblige.

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